MAIRIE DE PARIS

Cas client

MAIRIE DE PARIS

Multi-platform digital content — Institutional communications

InstitutionalDigitalSocial MediaEventMulti-formats
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Context

For several years, KYMA has produced audiovisual content for the City of Paris. Films that show what institutional communication often hides: the people, the places, the initiatives. Mobility, culture, civic engagement, neighbourhood life.

Challenge

Making complex public policies readable and engaging across channels with different codes and audiences — YouTube, LinkedIn, Instagram, TikTok. Production must work across all formats without losing institutional coherence.

Short and medium format films for digital platforms: urban mobility, cycling lanes, Christmas events, Nuit Solidarité. 16:9, 1:1 square and 9:16 vertical formats depending on destination.

Nuit Blanche 2022 — event film

Cycling lanes renovation — digital film

Nuit Solidarité — digital film
Nuit Solidarité — digital film
Cycling lane renovation
Cycling lane renovation
Christmas celebrations — neighbourhood events
Christmas celebrations — neighbourhood events
Format vertical 9:16 — TikTok
Format vertical 9:16 — TikTok
Nuit Blanche 2022
Nuit Blanche 2022
Nuit Blanche 2022 — social version
Nuit Blanche 2022 — social version
Nuit Blanche 2022 — short format
Nuit Blanche 2022 — short format

A 4-episode series about the Paris Citizens' Assembly. A short documentary format explaining the process, giving voice to participants and making a democratic process visible.

Citizens' Assembly — Episode 1
Citizens' Assembly — Episode 1
Nuit Solidarité — alternative version
Nuit Solidarité — alternative version
Citizens' Assembly — short format
Citizens' Assembly — short format

Organisation & Production

Coordination with City communications teams and partner agencies. Editorial preparation, location scouting in urban Paris, production management with constraints de l'espace public. Adaptation des livrables aux spécifications de chaque plateforme.