Context
Mac Douglas entrusted KYMA with the design and production of a complete campaign, from still to motion. A global project covering digital, print, television and B2B communications — guided by the house's understated elegance and its bag collections.
Challenge
Building strong visual consistency across radically different formats — from 15-second social clips to TV spots, from boutique visuals to B2B videos. Each channel has its own codes; the campaign had to respect them while maintaining a recognisable identity.
DIGITAL FILM SERIES
Short formats for social media and product pages. Each film showcases a bag in a contemporary urban setting — natural light, precise casting, refined direction. Movement reveals the material, gesture underlines the form.
CAMPAGNE PHOTO
Art direction and production of print and digital visuals for boutiques and communications. Constructed lighting, understated staging.
