Context
Mac Douglas entrusted KYMA with the design and production of a complete campaign, from still to motion. A global project covering digital, print, television and B2B communications — guided by the house's understated elegance and its bag collections.
Challenge
Building strong visual consistency across radically different formats — from 15-second social clips to TV spots, from boutique visuals to B2B videos. Each channel has its own codes; the campaign had to respect them while maintaining a recognisable identity.
DIGITAL FILM SERIES
Short formats for social media and product pages. Each film showcases a bag in a contemporary urban setting — natural light, precise casting, refined direction. Movement reveals the material, gesture underlines the form.
CAMPAGNE PHOTO
Art direction and production of print and digital visuals for boutiques and communications. Constructed lighting, understated staging.
TV COMMERCIAL
TV spot adapted into short versions for multi-channel distribution. Shot in the streets of Paris, urban staging at the heart of the Mac Douglas DNA.
Pub Black Friday Mac Douglas — spot TV
COMMUNICATION B2B
Presentation videos of the Fantasia collection for partner boutiques. A sales tool as much as a brand tool.
Organisation & Production
Full creative direction, concept development per format, casting, coordination équipe (stylisme, maquillage, photographie), recherche et location de lieux — tournage en appartement haussmannien Paris 2e. Planification et régie des journées de tournage photo/vidéo. Déclinaisons multi-formats (digital 16:9, carré, portrait / print plein format / TV 15s et 30s).