DIOR

Cas client

DIOR

Séries éditoriales & productions internationales — Parfums Christian Dior

LuxeEditorialInternationalCommunication interne
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Context

KYMA produces editorial formats for Parfums Christian Dior for the Maison's internal and international communications. Discreet, demanding productions calibrated to circulate within a global network.

Challenge

In luxury communications, nothing is improvised. The image must be impeccable without being cold, embodied without being familiar. Each production must hold as an institutional document and as an editorial piece.

A series of interview formats dedicated to the Maison's perfumers for international internal communications. Portraits highlighting the creative process and olfactory vision — distributed internally worldwide.

Dior perfumer portraits — editorial series

Francis Kurkdjian — Dior Sauvage

Francis Kurkdjian — parfumeur Dior Sauvage
Francis Kurkdjian — parfumeur Dior Sauvage

Films produced for various departments: event communications, digital, seminar coverage. Including a film made in New York with Jennifer Lawrence.

Digital film — Jennifer Lawrence, New York
Digital film — Jennifer Lawrence, New York
Internal film — Dior Flagship New York
Internal film — Dior Flagship New York
Internal film — Dior Integration Seminar
Internal film — Dior Integration Seminar
Internal film — Dior Integration Seminar
Internal film — Dior Integration Seminar

A multi-episode documentary series around an international campaign shoot in Utah. Immersive, focused on the creative teams, natural landscapes and on-set work.

Behind the Creation — Utah
Behind the Creation — Utah
Behind the Creation — Utah
Behind the Creation — Utah
Behind the Creation — Utah
Behind the Creation — Utah
Behind the Creation — Utah
Behind the Creation — Utah

Organisation & Production

KYMA operates as director and editorial lead within international teams. Interview direction, editorial staging adapted to the Dior universe, premium lighting, coordination of local teams in Paris and internationally.